The increase in popularity of social media platforms although beneficial to mass marketing, actually makes it more difficult because of the extra time involved. This increase in the business side of social media platforms like Facebook and Twitter can mean more direct interaction with the customer, but it comes at a cost because more people are required to service this sector of your business. More interaction with the customers means more results but the difficulty is always how do I scale this up?Check Mass Inbound
Then when you add in other marketing factors like Search Engine Optimisation and online advertising then the time and budget increase proportionately. That is why choosing the right digital online marketing company can be the right choice for your business.
If you invest in an established company with a proven track record then you will be able to expand your customer base far more quickly. Plus the cost is often saved over time because all the campaigns are kept under one roof. In fact costs can be significantly cheaper over time because there will be less trial and error which often can happen when a less experienced member of staff sets up marketing campaigns. So both time and money can be saved over the long-term.
A digital marketing company with a proven track record will also increase conversions by handling Facebook and Google advertising this can be very expensive when you go it alone. Once again the cost and time savings are very significant.
You also have to remember that the Internet and more importantly the rules by which companies are allowed to market within it are changing all the time. For instance, Google constantly make changes to their Algorithms to better service their customers and this can in some cases completely change the rules of how we market our services and advertising campaigns.